Ever hear the story of the two masons working side by side at a building site? They're doing the same work under pretty much the same conditions. Then, one day a stranger comes along, approaches one of the men and asks him, "What are you doing?" "I don't know and I don't care," replies the man, his voice brimming with irritation. All I do is slap this crummy mortar on these crummy bricks and pile them up in a crummy line. That's what I'm doing."

The stranger returns to the building site the next day. This time he approaches the second man, asking him the same question. "Tell me," he said, "what are you doing?" Smiling at the stranger, the man proudly replies, "Why, I'm helping to build the new cathedral."

I don't know about you, but in my twenty years in management I met plenty of people like the first mason. People doing what they were told to do, without a greater context or purpose. People focused on what they were doing, not why they were doing it. People who clearly didn't like their job, and clearly weren't winning at working.

When you define the purpose for your work, you create a vision behind the tasks, and that vision changes results. Think about it. What are you helping to build in your workplace? Why does your work matter? Before you say it doesn't, think again. You have an important role or you wouldn't be paid to do it. Of course, it's unlikely you'll find the purpose outlined in your job description. You see, defining your purpose is not about the tasks you do. It's about the reason for the tasks.

So if you're an employment specialist in Human Resources, your purpose is not to hire people. That's a task. The reason behind the task might be to increase your company's competitive edge with exceptional people. If you're a web designer, your job is not to build websites. That's a task. Your purpose is in the why of it. Maybe it's to build the corporate brand or make life easier for your customers. Look beyond your title.

In one of my jobs, my purpose was to help the company develop a winning culture; in another it was to help build trust in the corporate brand so new customers would give us a try. My job title would never have told you about either.

But here's a secret. People who are winning at working don't wait for someone else, like their boss, to define their work's purpose. They figure it out. They define it. They create a vision for themselves.